Innovation based on tradition
Rasch is one of the world's leading wallpaper brands. Our more than 160 years of tradition as a family-owned company—now in its fifth generation—is the foundation of our high level of expertise. From the very beginning, three things have remained constant over many decades: the combination of outstanding design with state-of-the-art technology and our love for the best possible product.
This is the only way we have been able to maintain our high quality standards for our product range and service.
We never stand still, but rise to the changing challenges of international markets, constantly reinvent ourselves and never lose sight of international trends and the needs of our customers. Thinking ahead, remaining curious and promoting innovation on the one hand – preserving values, acting with a down-to-earth approach and passing on experience on the other: For us, innovation and tradition complement each other perfectly and are both essential for our long-term success.
These values are quickly apparent at rasch – they cannot be expressed in figures, but they say more about a successful company that has been rewriting the history of wall design since 1861 than any balance sheet.
Design and trends
Good design has been at the heart of our success since our foundation. Our designers are constantly seeking new individual inspiration and follow their intuition when it comes to identifying new wallpaper trends or developing their own. The result is a wide and deep range of products developed with a great deal of creativity.
But traditional patterns and collections are also rediscovered, further developed, and adapted to contemporary needs.
Constantly engaging with changing values, desires, and aspirations in society and experimenting with new ideas is the basis for a perfect, fascinating, and sensually appealing product. To this end, we intensively analyze current markets and trends and are in constant contact with trend scouts in the industry.
In order to implement international trends in a contemporary way, we maintain our own studios in Germany, Great Britain, France, and Russia. This enables us to address country-specific issues and respond even more dynamically and sensitively to developments in local markets.
Technology and manufacturing
The interplay between tradition and innovation also ensures a healthy balance in wallpaper manufacturing. We rely on traditional printing processes such as gravure and screen printing, while also investing in new printing processes and machines to strengthen our digital printing division.
Over the past year, new systems have been put into operation that both optimize the drying process for our wallpapers and form a fundamental building block in Rasch's energy transformation.
But it's not just processes that are constantly being optimized – the optimization of our products is also an important focus for us. Last year, for example, we introduced a completely new surface finish: products with the new strong & resistant surface are particularly durable, robust, and impact-resistant. They are therefore not only suitable for private use, but also for public spaces, and impress with their striking embossing and particularly clean wall appearance.
Developing and launching product innovations – especially with a focus on sustainability – is firmly anchored in our brand DNA. Under the “greenline” label, we offer a product line made from recycled cellulose and plastic fibers. Starting in 2023, we want to increase our phthalate-free production.
Love for the product
Behind every design is a creative mind, and every wallpaper is the result of a great deal of heart, dedication, passion, and attention to detail, from the initial idea to the finished product. This love for the product, mutual respect, and a high level of commitment unite all of our employees.
For us, wallpaper is much more than just a beautifully designed surface – it is our passion and influences our lives. Because at rasch, everything revolves around spaces where people enjoy spending time. Whether it's their own home, office, school, kindergarten, or breakfast café.
More than 6,000 wallpapers are waiting to bring more joy and beauty to your walls.